FREQUENTLY ASKED QUESTIONS
CLICK ON THE QUESTION TO REVEAL EACH ANSWER
How Will My Hometown Snapshot Site Be Marketed?
We realize that your Hometown Snapshot site is only as good as the marketing you push out to the community, and we will work with you to develop a customized marketing strategy to maximize your exposure by using social media, animated email signatures, social contests, strategic local partnerships, endorsements from your mayor and other community leaders, a press release that will bring local media exposure, and much more! We’ll also show you how to develop your Social Media Power Team to get maximum engagement on your social marketing campaigns.
Here are some examples of the weekly social media post ideas we’ll be making for you…
How Does The Community Exclusivity Work?
We will only be working with one agent or office in your community. One agent will get all of the recognition, and we do this so that we can put our focus on helping one agent grow their business, reach new clients and build their community recognition so that they are positioned as the agent of choice and champion for their community. With exclusivity we can help you lock out all of the other agents in your community, so that you can plant your flag in the ground and say this is my community, and I want to be the agent people think of when they think of my hometown!
How Will It Affect My Other Marketing Efforts?
Traditionally, Real Estate marketing has been all about the agent…your image…your brand…it’s been all about you. The problem is that that approach can sometimes backfire and it doesn’t always generate new leads for your business. With Hometown Snapshot, you are able to put your community first, and provide a tremendous value for the residents and new residents in your area. What this does is it positions you as the agent of choice and shows that you care about the community that you serve. And as your Hometown Snapshot site begins to gain in popularity, you will be in front of them as they explore everything your community has to offer, and what this does is that it will put you top of mind for them when they’re ready to buy or sell. Think of it this way…why would anyone come to your current website on a regular basis? What ongoing value are you offering them? What brings them back? You see with Hometown Snapshot, you’re making it easier for them to enjoy the great quality of life your community has to offer, whether it’s choosing a place to eat tonight for dinner, or what they’ll do with their families this weekend. It’s all right there, and it’s all powered by you, the agent-of-choice in your community!